Book Project
This Web site is the starting point for producing a book that will share stories, philosophies, and demonstrations of design to a broad audience. The book is being written by Ellen and Julia Lupton. More about the authors.
Chapter 1: WHY DESIGN?
How to think like a designer
(Ask questions and make a plan.)
Chapter 2: BRAND
The myths of branding
(Understanding the power of brands)
Be your own brand
(Putting your own stamp on what you make and do)
Look good on page and screen
(Getting it right in words and pictures)
Chapter 3: ENVIRONMENT
Design your own life style
(Life is not a magazine)
Think green
(The ethics of waste)
Kitchen efficiency
(Food, fun, and function)
Transparency and the dilemma of storage
(Some things are better seen than hidden)
Make room for the dark side
(Chaos, clutter, and the occasional gloomy thought)
Chapter 4: BODY AND MIND
The industrial body
(Love it or leave it)
Sex and sensibility
(Redesign your erotic life)
Overcoming interface failure
(You’re not stupid, your stuff is)
Chapter 4: TIME
Design your day
(time management for pleasure and productivity)
The myth of multitasking
(You can’t really do two things at once)
Storyboard your life
(Think like a filmmaker)
Break the blues
(designing better holidays and special occasions)
Book of memory
(documenting time with style and efficiency)
Chapter 5: PUBLICS
Who's your public?
(identifying and addressing a constituency)
Design the world
(how design can help you achieve collective goals)
Chapter 6: GENERATIONS
Children and design
(how kids can use the tools of taste, technology and attitude)
Seniors and design
(how older people are using design to prolong life, increase pleasure, keep active, and change our world)
disability matters
how accessibility is changing the face of the web.
Chapter 7: HORIZONS
Lives by design
(real life stories about people who have changed their lives by using design)
Order and opportunity
(final thoughts on the functions and futures of design)
© Julia and Ellen Lupton, 2005. All rights reserved.
